UI Designer at Turn5
Creating e-commerce solutions to help automotive enthusiasts make difficult and expensive purchases.
Work Summary
Turn5 owns and manages three e-commerce websites: Americanmuscle.com (AM), Extremeterrain.com (XT), and Americantrucks.com (AT). All three sites focus on modding for specific vehicles including Mustangs, Jeep Wranglers, and Trucks respectively.
I was the first UI Designer brought on under the UX lead to make site adjustments and improvements. I focused on completing UX tickets by delivering high-fidelity mocks, as well as some sketches and wireframing. Additionally, I managed the process of turning insights from user lab sessions and session recordings into actionable UX tickets.
Sample Projects
Bad Fitment
When a user looks at a product that doesn't fit their vehicle, this drawer slides out to redirect them to products that fit. This improved interaction metrics by 15%.
Buy Together and Product Option
This redesign helped simplify the previous buy together interaction, showing interaction improvements of 10%.
Scale Selection
Previously, this section had scaling issues and could only fit five vehicles. With the business planning to add several more vehicles to site, I created a system that allowed better selection scaling ad infinitum.
Save for Later Flow
I designed the save for later pin and interactions in the subcategory page. Also, I created this video that is used on-site for an empty save for later page.
Wheel & Tire Setup
This module was the final result of a long-term initiative to help users find wheel and tire setups. I worked on making this module completely scalable, visually clean, and attention-grabbing. The visual icons and subtext communicate key information to help users in this complex process.
Customer Photo Data Points Display
In the customer photo gallery, the bulleted information is derived from our database of customer vehicles. In order to display these data points, I wrote out the logic necessary to display a vehicle's data points.